Consumer brands need a fresh competitive edge to stand out on a crowded store shelf. Intelligent packaging options capable of wireless communication can engage with consumers and provide key product information, tips and advice, to turn shoppers into buyers.

This workshop is your opportunity to engage with members from both PAC and CPEIA, and learn how PE-related technologies or applications can be integrated into packaging

Co-hosted with:

Tuesday, October 20, 2015
11am - 11:45am - Registration & Lunch
11:50am - 12:00pm - Opening Remarks
12:00pm - 12:30pm - IDTechEX
12:30pm - 1:00pm - NRC
1:00pm - 1:30pm - Netpak
1:30pm - 2:00pm - Break
2:00pm - 2:30pm - NAVY
2:30pm - 3:00pm - MolsonCoors
3:00pm - 3:30pm - Q&A
3:30pm - Adjournment

Xerox Research Centre of Canada
(NeXus Facility)

2660 Speakman Drive
Mississauga, ON
L5K 2L1

PAC Members: $85.00
CPEIA Members: $85.00
Non Members: $115.00

For more information:
Lindsey Ogle
Event Coordinator


Peter Kallai - Event Moderator
President & CEO, Canadian Printable Electronics Industry Association.
Click here for bio.

Electronics and electrics are already used in packaging, from winking rum bottles and talking pizza boxes to aerosols that emit electrically charged insecticide that chases the bug. Electronic medication packs record how much is taken and when and prompts the user. Reprogrammable phone decoration has arrived. But that is just a warm up. The key enabling technology - printed electronics - often used with other conventional electronics - can make new packaging and product features feasible. Consequently, many leading brand owners have recently put multidisciplinary teams onto the adoption of the new paper thin electronics on their high volume packaging. It will provide a host of consumer benefits and make competition look very tired indeed. This is mainly about modern merchandising - progressing way beyond static print - and dramatically better consumer propositions.

Jennifer Murtell
Co-founder, NAVY Agency. Click here for bio.

Meaningful Innovation: How smart technology can find its true calling 
It’s easy to be dazzled by the latest in smart technology - in our minds’ eye, we see the futuristic bells and whistles on packaging and in the retail environment. We are eager for companies, and specifically our clients, to adopt what leaders in the technology industry develop. But how can they find a meaningful place on the pack that truly resonates with consumers? How do we uncover the codes of meaning that will connect the consumer to the product in a deep and important way? The secret is in trend: the sociocultural movements that both reflect and create consumer motivation. These insights have always been used by smart agency partners to unleash powerful brand experiences, and technology partners need to catch up. Listening to these trends helps us create more relevant, meaningful uses for technology. 

Thomas Ducellier
Executive Director of the National Research Council Canada’s flagship program on Printable Electronics. Click here for bio.

Smart packaging, promises and what is actually doable today
Printable electronics promises great advances for smart packaging in fields ranging from functional packaging to interactive media integrated onto packages. If these promises are coming within reach, it will still be a few years until you see an video-rate color display on a package responding to interactions with customers in stores. What can be achieved with today’s technologies is humbler yet very powerful still, and addresses significant issues in retail, healthcare and food packaging. Examples of actual market ready technologies will be presented in the fields of anti-counterfeiting, anti-tampering, medication compliance, microwave active packaging, cold chain assurance and limited NFC-type interactivity.


Islem Yezza
Sales and Marketing Director, Netpak. Click here for bio.

Interactive Packaging: Connecting Consumer with Packaging
The world is getting smarter and so is packaging. Interactivity between the package and the consumer is the next avenue to build the romance between your brand and your customers.

Near Field Communication technology is sparking a lot of hype recently and being brought to the attention of brand owners and consumers alike. NFC technology can significantly enhance the value of packaging by connecting the brand owner and the consumer to the “Internet of Everything”.

This talk will address challenges and opportunities in putting in place NFC tags on folding carton.

Dr. Harry Zervos
Prinicpal Analyst, IDTechEx. Click here for bio.

Smart Packaging Comes To Market: Brand Enhancement with Electronics 2014-2024
Dr. Harry Zervos from IDTechEx will be presenting their market study findings on intelligent packaging and the major trends they see in this market. He will present the current and the most promising applications in development around the world, compare developments in North America, Europe and Asia.

Andrew Frost
Innovation Manager, Molson Coors. Click here for bio.

As brand champions and product innovators we lean on our packaging partners to help advance our packaging to appeal to an ever changing market landscape and consumer. We receive hundreds of great ideas as a result of direct briefing or supplier led initiatives. While many ideas are intriguing and get us marketers and innovators excited, we often miss the connection to a true consumer benefit that will lead them to choose our brand over the other. Have we asked ourselves if the consumer is really going to care? Is this technology relevant today, and/or will it be relevant a year from now when we launch? How can technical (suppliers), creative and strategy (agencies) come together to deliver more powerful, and complete, ideas that will win with customers and the consumer?

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