"Very informative and qualified presentation of the best practices
in packaging sales.  Highly recommended."

Martin Downey, Distribution Sales Manager, Pano Cap Canada

Target audience:
Anyone who wants to sharpen their sales knowledge.

Register today for PAC's sales workshop specifically designed by packaging business leaders and experts, based on successful best practices and learn the sales process approach that your customers will endorse.

Course curriculum includes:
Develop Your Sales Story
• Value Proposition - Why should a prospect buy from you?
• Differentiators
• Ideal Customer Profile - best customer approach

• Targeted Prospects
• Sales messaging

The Selling Process
•The differences between sales activites and a sales process
• Base your model on the customer's activities
• Identifying the key influencers in the complex sale

Tying It All Together
• What gets measured gets done
• Sales Process Management
• Connecting the sales process to the sales funnel/pipeline

• Simple visual approach that lets you see exactly where you are
• Improve your new business forecasting accuracy

Survey results of 114 attendees
in nine classes

Ratings based from 1 (low) to 10 (high)
• Average years of selling - 9.7
• Rating of course content - 8.4
• Rating of course trainer - 9
• Overall rating of course - 8.6
• Self-rating of sales skills before the course - 6.4
• Self-rating of skills at the end of the course - 7.6
• Self-rating of improvement of skills after the course - 1.2
Course Alumni

Course trainer Brian Schiedel brings over 35 years of business and sales management success to the development and presentation of the Packaging Sales Best Practice Course. As an industry expert, he has developed sales forces in the Folding Carton and the Label sectors across Canada and the USA. His process approach has been proven highly successful in new business development in the complex sales environment of Packaging.

Thursday, April 7, 2016
8:00 a.m. - Registration
8:30 a.m. - Session start
12:00 p.m. - Lunch
1:00 p.m. - Session continued
3:00 p.m. - Adjournment

1 Concorde Gate
Suite 607
Toronto, ON

Price: CAD US
PAC member $495 $400
Non member $695 $560

*Plus applicable taxes

Register button Canadian Funds
Register button US Funds

Contact for more information:
Lindsey Ogle
C - Packaging Consortium


Join over 2,200 North American members that benefit from the vast networking opportunities through PAC's wide range of educational activities and events. PAC, Packaging Consortium is a not-for-profit corporation serving as a vital partner and catalyst for the packaging value chain for over 65 years. 
Join the PAC and learn more.

Display your company logo
on the PAC website or any PAC communicaton
and take advantage of promoting to thousands.

Contact Lisa Abraham for details.

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