Consumer brands need a fresh competitive edge to stand out on a crowded store shelf. Intelligent packaging options capable of wireless communication can engage with consumers and provide key product information, tips and advice, to turn shoppers into buyers. 

This workshop is your opportunity to learn about the new emerging trends and developments in intelligent packaging to increase sales, protect your brand, track products through the supply chain.

Come and engage with members from both PAC and CPEIA, technology companies, retailers, brand owners and learn how PE-related technologies or applications can be integrated into packaging. 

See how you can increase sales with smart packaging!

There will be a tour of the large scale Roll to Roll printed electronics pilot manufacturing facility of ICI at the end of the workshop. This tour will take about 45 minutes.

Peter Kallai
President & CEO

Key Trends in Printable and Flexible Electronics for Smart Packaging
Electronics and electrics are already used in packaging, from winking rum bottles and talking pizza boxes to aerosols that emit electrically charged insecticide that chases the bug. Electronic medication packs record how much is taken and when and prompts the user. Reprogrammable phone decoration has arrived. But that is just a warm up. The key enabling technology - printed electronics - often used with other conventional electronics - can make new packaging and product features feasible. Consequently, many leading brand owners have recently put multidisciplinary teams onto the adoption of the new paper thin electronics on their high volume packaging. It will provide a host of consumer benefits and make competition look very tired indeed. This is mainly about modern merchandising - progressing way beyond static print - and dramatically better consumer propositions.   In this presentation we will highlight some of the key trends and showcase some of the implementations of intelligent packaging solutions based on printable electronics.

Michelle N. Chrétien PhD
Program Manager

Xerox Packaging Solutions.
The Future is Now!
Intelligent packaging is a real and growing part of Xerox’s digital packaging offering.  We are building new opportunities via customer-led development and by working with leading industry partners.  This presentation will explore Xerox’s existing smart packaging solutions and share the ongoing development work within the Xerox Innovation Group to bring new technologies to market. Xerox has the core capabilities and strengths to bring new value to the packaging industry and our Printed Electronics platform is an extensible and flexible to solution designed with our customer’s needs in mind.

Mark Baldwin
President & Co-Founder

The Retail Revolution
There’s a revolution in retail, and we’re making it happen. We’re bringing online and offline retail together to help stores, brands and shoppers, and the in-store experience may never be the same again.  Our team of industry-recognized experts has been creating and deploying game-changing digital marketing solutions for well over a decade. We led the market in geo-located, rich product content for the digital flyer industry, and omni-channel content distribution to maximize consumer engagement.  We’ve worked with the top retailers in Canada, the U.S. and Mexico to deliver digital retail promotional content to up to 10 million consumers per month. In this presentation we will discuss digital content delivery at point of sales where it matters most to turn shoppers into buyers. 

Patrice Resther
Communiglobe Inc.

Smart Packaging - The Timing is Now
Patrice Resther presentation will address the Internet of Things, linking products to mobile devices as well as making packaging a pro-active marketing tool. He will also talk about Big Data, the new gold for marketers and finally only go for jully integrated Smart Pack Solutions.

Sebastien Baril
Director Global Business Development

sgsco is a global collective, collaborating to help brands Own The Moment™ when a consumer’s desire can be converted into action. We believe in the power of the package to convert interest into purchase; it’s what we call The Moment of Sale™. The sgsco collective delivers compelling package design and production consistently and quickly, with significant efficiencies, on a global scale.

Dr. Neil Graddage
Research Associate
National Research Council

Smart Packaging at NRC
Smart packaging presents an enormous opportunity for manufacturers, brands, retailers and consumers. Dr. Neil Graddage will present the ongoing development work in this field performed at the National Research Council (NRC). An overview of the Printable Electronics program at NRC will be presented, followed by relevant case studies on the topics of inventory control and pharmaceutical packaging.

Dr. Chloé Bois
Institut des communications graphiques et de l’imprimabilité

Additional Value for Packaging
The development of printed electronics and functional printing offers the possibility of integrating new functions to packaging and printing products using electronics. 
The technical challenges to be faced for successfully industrialize such applications lead to the development of hybrid solutions that combined at different ratio printed electronics and standard electronics on printed products.

Tuesday, October 25, 2016
11:00am - 11:45am - Registration & Lunch, Networking
11:45am - Conference begins
1:30pm - 2:00pm - Networking Break

2:00pm - Conference
3:30pm - 4:00pm - Q&A
4:00pm - ICI Printable Electronics Facility Tour

Institut des communications graphiques et de l’imprimabilité
999, ave. Émile-Journault Est,
Montréal (Québec)  H2M 2E2

Price: CAD US
PAC/CPEIA Members $85 $70
Non Members $115 $100

- Plus taxes

Register button CAD
Register button US

More speakers to be announced!

Contact Mary Ann Gryn at 514.990.0134 or

Join over 2,200 North American members that benefit from the vast networking opportunities through PAC's wide range of competitions, educational activities and events. PAC, Packaging Consortium is a not-for-profit corporation serving as a vital partner and catalyst for the packaging value chain for over 65 years. 
Join the PAC and learn more.

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