Joe Hruska
Vice President Sustainability, Canadian Plastics Industry Association 

As Vice President of Sustainability, Joe Hruska leads the development and execution of the Canadian Plastics Industry's sustainability, advocacy and partnership programs to implement solutions that address the reduction, reuse, recycling, recovery and the responsible use of plastics.

More than 12 years ago he created and managed his own consulting firm, Hruska and Associates with a client base of public and private sector organizations. He has extensive knowledge and experience in the fields of sustainability, recycling, recovery of plastics, in leading and managing stewardship programs. He has been the agent of success in numerous post-use/sustainability programs including the United Nations recognized Blue Box program first launched in Ontario. There he led industry's roll-out of the Blue Box Program, Funding & Technical Programs in partnership with government and municipalities.


Daniel Lantz
PAC NEXT Director, PAC Packaging Consortium   

Dan is Principal of Crow's Nest Environmental, his newly formed environmental consulting company. Dan has 30 years of experience in the recycling industry, working over 20 years as a consultant for various consulting companies. He has done and continues to do extensive consulting work packaging/stewardship issues for businesses and industry associations. He also worked with Stewardship Ontario helping develop the Blue Box Program Plan, where he wrote the infamous Pay-In-Model calculating Stewards' fees. Dan also has more than six years of recycling operations experience gained from working with Cascades Recovery Inc. and he was the COO for Green by Nature EPR, the agency responsible for the processing and marketing of all residentially generated materials collected from across the entire province of British Columbia, Canada. Dan just joined PAC Packagiing Consortium as the Director of PAC NEXT. Dan has his is M.Sc. from U. of Dundee, Scotland; MBA from U. of Toronto and is currently working on his doctoral thesis on the impact of EPR on packaging design. He is a Canadian Environmental Professional (EP) in Waste Management, and Sustainability, a UK Member of the Chartered Institution of Wastes Management (MCIWM). Dan has written or presented more than 100 papers on diversion. 


Larry Logan
Chief Evangelist, Digimarc Corporation   

Larry Logan enjoys more than 30 years' success in marketing and creativity, repeatedly developing brands that become industry leaders. He is currently the Chief Evangelist at Digimarc Corporation, the inventor of the imperceptible Digimarc Barcode identifier for all types of media. In that role, Mr. Logan is leading the company's efforts to create a new standard for the automatic identification of plastics, through a form of technology often referred to as digital watermarking. This effort has received acclaim through the HolyGrail initiative, recipient of Packaging Europe magazine's overall winner of its 2019 Sustainability Awards.By giving each plastic object its own unique identity that can be discovered by scanning equipment in a recycling facility, industry will seek to achieve increased quality and quantity of yields of recyclates to meet the sustainability targets of manufacturers, dual system and facility operators, and government agencies. Among his industry awards and recognition, The World Brand Congress has named Mr. Logan among the 100 Most Influential Global Marketing Leaders. In his previous career in Hollywood, he is the recipient of over 75 Gold and Platinum records in entertainment industry marketing campaigns.