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| November 17th, 2011 |
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What’s the Conversation?
Everyone’s talking about it – but how can we do it better? Social media has proven itself to be a leading marketing force in our digital age. Bringing together comprehensive go-to-market strategies requires an integration of social tools – and everyone from the manufacturer to the distributor has a part to play. In this one day session, we will be reviewing how to get started, how to extend what you’re currently doing, and what has worked for other brands. With a focus not just on current trends but what’s possible for the future, Social Media Unpacked wants to change the way packaged brands build business.
Check out the October issue of Packaging World for articles on social media.
How Do I Engage?
Register online now!
Who Can Tell Me More?
Lindsey Ogle
PAC – The Packaging Association
416.646.4641
logle@pac.ca |
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When Are We Talking?
Thursday, November 17th, 2011
What’s the Agenda?
11:30 a.m. - Registration & lunch
12:30 p.m. - Nestle/Purina
1:00 p.m. - Espresso
1:30 p.m. - Health break
1:45 p.m. - IBM
2:15 p.m. - Sobeys
2:45 p.m. - Q&A
3:15 p.m. - Adjournment
Where Am I Going?
Toronto Congress Centre
Pierre Berton 1-4
650 Dixon Road
Toronto, ON M9W 1J1
What’s the Cost?
35% off additional registrations from the same company.
PAC Members: $116.00 + HST
Non Members: $159.20 + HST
Additional registrant pricing:
PAC Members: $75.40 + HST
Non Members: $103.48 + HST
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| Register Now! |
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Dave Rodgerson
Marketing Manager, Retail Industry – North America
IBM
Make a Connection:
The IBM Retail Landing Page
Dave on Twitter
Dave on LinkedIn
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Tell Me About Dave!
Dave Rodgerson is the Senior Marketing Manager for IBM North America with responsibility for the retail industry across the United States and Canada, he holds an MBA with a focus on Marketing from Queen’s University.
With more than twenty years of experience in Sales, Marketing, Operations and I.T., Mr. Rodgerson is well regarded for his ability to explore, understand and create new ideas. He places greater value on the merits of learning from challenge than avoiding risk.
His current work involves the creation of 360-degree marketing strategies directed at the Retail industry - including live events, viral videos, social media marketing, micro sites, and the coordination of a community of interest that engaged educators, industry associations, business partners and Retail professionals.
In 2010, Dave Rodgerson began travelling to speak about Consumer Adoption of New media and Technologies. His audiences have included companies and events like the McDonald's, Montreal-based SAQ, Customer Engagement Technology World and the Canadian Gaming Association National Conference.
What’s Dave Telling Me?
This digital era is changing retailing. Customers are more connected, vocal and demanding than ever before. What they want, above all, is a personalized experience; they want retailers to know them.
Technology is not the only force-shaping shopper behaviour. IBM surveyed 30,624 consumers in 13 countries to learn what factors are influencing today’s smarter consumer. We delved deeper into the minds of the consumers to learn what they really think of when they shop. What we found is that traditional insight strategies for knowing consumers isn’t enough. You have to look more broadly at their attitudes, who they listen
to and who they are buying for to really “know them”.
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Jacquelyn Cyr
Chief Executive Officer
The Espresso Group
Make a Connection:
Espresso on Twitter
Jacquelyn on Twitter
Espresso on LinkedIn
Jacquelyn on LinkedIn
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Tell Me About Jacquelyn!
A relentless fountain of energy, Jacquelyn Cyr is driven by the conviction that every business model can be made better. Pairing this optimism with the economist’s knack for numbers and the writer’s ear for engagement, she continues to build the vision behind Espresso as its CEO.
Jacquelyn has spent the last fifteen years building businesses and brands, and holds an MBA in Strategy and Marketing from the Rotman School of Management and a BSc in Economics from Dalhousie University. She is a strategy columnist with the Financial Post and a noted speaker on business and brand building. She has been named among the PROFIT W100 ranking and the Canada’s Most Powerful Women: Top 100™ Awards, among other industry accolades, but considers her clients to be the most significant testament to her work.
What’s Jacquelyn Telling Me?
Building brands isn’t just about using the latest tools and technologies – it’s about figuring out how to craft a believable story across a multitude of channels. Social media provides a unique content distribution and engagement mechanism that allows brand marketers to bring consumers into that discussion. We’re going to review how to make social media a part of an integrated brand plan and work through a few tools to help you package your story.
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Yvonne Graham
Director of Integrated Marketing Communications
Sobeys Inc.
Make a Connection:
Compliments
Sobeys
Yvonne on LinkedIn
Sobeys on Facebook
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Tell Me About Yvonne!
Yvonne Graham is the Director of Integrated Marketing Communications at Sobeys Inc. Her diverse responsibilities include leading the creative development and execution of the quarterly consumer food publication Inspired, which won the 2011 Magnum Opus award for Best Retail Publication; thought leadership, governance, design and maintenance of all Sobeys Inc. digital properties, including proprietary web sites, social media presence, mobile marketing and all emerging channel consumer communications. Recently, she has gained the added responsibility of brand strategy and marketing communications for Sobeys Inc. Corporate Banner and Private Label Brands.
Yvonne’s professional experience spans nearly twenty years and many marketing disciplines, including B2B sales and marketing roles in the packaging and office products industries. However, her true passion is for consumer marketing, having held positions in Canada and the US for Fortune 500 companies such as Procter & Gamble and MeadWestvaco.
What’s Yvonne Telling Me?
Yvonne will be sharing Sobeys’ strategy for integrating emerging consumer communications channels into the marketing mix. Specifically, she’ll be focusing on the company’s Facebook strategy, including a playbook for keeping a fan base engaged, responding to a variety of situations that have unfolded in the social media space, as well as insights into what is on the horizon for Sobeys’ expanding digital presence.
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Josh Homewood
Marketing Manager
Nestle Purina
Make a Connection:
Josh on LinkedIn
Pawsway
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Tell Me About Josh!
Josh Homewood has extensive brand-building experience across various CPG platforms, with a focus on a 360° approach to creating market awareness. Before joining Nestle Purina as Brand Manager, Josh was Associate Brand Manager at Cadbury Adams and Marketing Manager at Cara Group (Swiss Chalet).
What’s Josh Telling Me?
Josh will be discussing how social media is used as part of an integrated marketing plan – focusing on Nestle Purina’s Pawsway.ca community site – and how Purina brands are leveraging it to drive growth. He’ll also be reviewing examples of branded programs within the social media space.
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