Course 1

Introduction to packaging, prepress process, print processes,
digital printing, graphic design

Overview:

In this course you will learn correct terminology, basic packaging functions and design considerations. Requirements and methods for food preservation are explored as well as choices of printing methods, visual perceptions and prepress procedures.

Learning objectives:

Broad perspective on the function of packaging
Terminology of the elements of packaging and types of packaging processes
Factors in colour perception
Prepress and printing options
Bar code printing and scanning requirements

Course modules:

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Perspective on Packaging
- The evolution of packaging and the industrial revolution
- Package equity and persona concepts
- Package design and changes in merchandising
- Components of the packaging industry
- Packaging as a system on inter-related activities
- Overview of packaging functions
Food Preservation and Food Safety
- Packaging and the global food supply
- Food spoilage mechanisms
- Basic microorganism groups and their propagation
- Smell, taste, flavor, spoilage and barrier packaging
- The six basic food preservation methods
- HACCP
Guide to Barcode Methodology
- The components of a UPC code
- How it works
- Basic guidelines (color, location, size, etc.)
- Printing UPC codes
- Nutritional guidelines
Colour Perception
- The nature of colour and human colour perception
- Colour communication problems
- Additive synthesis and subtractive synthesis
- The nature and shortcomings of printing inks
- Influence of light source
- Doing colour comparisons
Printing Prepress
- Current prepress paths
- Digital and analog (mechanical) proofing methods
- Line art and Pantone colour specification
- Halftone art and process art and line screens
- Moiré patterns, bleed, trap and reversed-out print
- Overview of common printing methods
Package Printing Methods
- Flexographic printing plates and printing presses; advantages and limitations
- Lithographic printing plates and printing presses; advantages and limitations
- Gravure printing plates and printing presses; advantages and limitations
- Screen, hot stamp and pad printing applications
Graphic Design
- Structural and graphic design components
- Demographics, psychographics and consumer appeal
- Motivational messages and the point of difference
- Brand names and trade dress
- Colour, material, shape, graphic art and typography
- Market research input

Who should attend?

Everyone wishing to enhance their understanding of consumer goods packaging
Professionals in the areas of purchasing, sales & marketing, packaging, design and production
Employees changing fields in packaging
Employees new to the packaging industry
Basics of graphic design