- Broad perspective on the function of packaging
- Food preservation challenges and techniques to control hazards
- Packaging development and common failures
- Terminology of the elements of packaging and types of packaging processes
- Factors in colour perception
- Prepress and printing options
- Bar code printing and scanning requirements
Who should attend?
- Everyone wishing to enhance their understanding of Consumer Goods Packaging
- Professionals in the areas of Purchasing, Sales & Marketing, Packaging, Design and Production
- Employees changing fields in packaging
- Employees new to the packaging industry
- Basics of graphic design
Perspective on Packaging
- Components of the packaging industry
- Packaging as a system on inter-related activities
- Overview of packaging functions
- Why have laws for packaging regulation?
- Jurisdictions, Federal and Provincial
- Mandatory Label Information
- Packaging and the global food supply
- Food spoilage mechanisms
- Basic microorganism groups and their propagation
- Smell, taste, flavour, spoilage and barrier packaging
- The six basic food preservation methods
- Packaging’s role in market success
- A packaging design’s many stakeholders
- Packaging project scope, complexity and objectives
- Generating ideas, the package design brief
- Quality defined
- Specifications as a descriptor of quality
Guide to Barcode Methodology
- The components of a UPC code
- How it works
- Basic guidelines (color, location, size, etc.)
- Printing UPC codes
- Nutritional guidelines
- The nature of colour and human colour perception
- Colour communication problems
- Additive synthesis and subtractive synthesis
- The nature and shortcomings of printing inks
- Influence of light source
- Doing colour comparisons
- Current prepress paths
- Digital and analog (mechanical) proofing methods
- Line art and Pantone colour specification
- Halftone art and process art and line screens
- Moiré patterns, bleed, trap and reversed-out print
- Overview of common printing methods
Package Printing Methods
- Flexographic printing plates and printing presses; advantages and limitations
- Lithographic printing plates and printing presses; advantages and limitations
- Gravure printing plates and printing presses; advantages and limitations
- Screen, hot stamp and pad printing applications
- Structural and graphic design components
- Demographics, psychographics and consumer appeal
- Motivational messages and the point of difference
- Brand names and trade dress
- Colour, material, shape, graphic art and typography
- Market research input
Packaging Essentials Course Industry Experts
The PAC Packaging Essentials Course is developed and presented by industry professionals, ensuring you get the most up to date information while advancing your career.
Cheryl Johnson VP, Global Color & PQM SGS Co
Cheryl Johnson has spent 30+ years working in the packaging print industry. She has covered all aspects of pre-media, working in production, customer service, and press support, before moving into production leadership and general management. On the software and equipment side of the industry Cheryl gained experience in sales, marketing, and held both sales leadership and technology leadership roles. During her career, she previously held positions at Trident, Esko, and X-Rite, in both Europe and the US.
Cheryl has been with SGS since 2017, her current role is VP, Global Color & PQM. Her team supports the production organization in all color and print quality activities, such as: fingerprinting, profile and curve creation, proofing, on-press support, and delivering PQM programs to clients.
Darko Martinovic Managing Partner WOW Factor Co.
Darko Martinovic is the Managing Partner at WOW Factor Co. a Brand-centric Strategy + Design Agency.
Darko is a highly strategic and creative leader with over 20 years of experience leading the agency in design and marketing services strategy for iconic global brands that spanned multiple industries. Prior to joining Wow Factor, Darko had a long term proven track record with Tri Ad Graphics, Evolution Designworks and Mark’s Design (sgsco company). Darko’s career progressed to Vice President and COO of Mark’s Design for North America. He was instrumental in leading the long term strategic direction for Mark’s Design to become one of the largest global agencies in the CPG/Retail sector.
Darko specializes in integrated branding and design across Omni Channels of communication to enhance the total brand experience for consumers within the CPG/Retailer sector. Darko’s belief is that brands’ should be defined by the power of a ideas as apposed to traditional boundaries or channels. In his spare time Darko enjoys spending time with his family including dog Mickey and all things to do with skiing!
Luca Naccarato Chief Operating Officer/President LATAM and APAC SGS Co
Luca was responsible for the start up and growth of SGS Canada. His greatest accomplishments with SGS include opening a successful greenfield operation in Canada and helping grow SGS from $69M in 1993 to 600M in 2018.
As COO and President LATAM and APAC, Luca is responsible for Production, Quality, Global PQM Services, Digital Print and Sales samples, Transformation, Process and Technology. Focused on the expansion of GPN capabilities in Mexico and Manila with the objectives of increasing efficiency, capacity utilization and improving quality performance. Also focused on growing revenues with local in region clients and with Global Partner clients.
Scott Thompson Vice President Innovation SGS Co
Scott Thompson, Vice President Innovation, is a Pre-Press, Print and Color Management Executive with extensive experience in all facets of brand commercialization and packaging applications. Scott has been employed with SGS since August 2000 and held positions in Technical Sales, National Account Management and Print Quality leading to his current role as Vice President Innovation. Strong background in modernization and technology with a keen ability to articulate complex problems in an understandable way. Frequent speaker at industry and customer events.
Andrew Wong Manager, Market Development Jones Healthcare Group
Andrew Wong is the Manager of Market Development for the Innovations Solutions Group (ISG) at Jones Healthcare Group, where he focuses on the development and commercialization of connected packaging technologies such as NFC and printed electronics, in order to address the business challenges and goals of organizations within the pharmaceutical, pharmacy, healthcare, wellness and nutrition markets.
Carol Zweep Senior Manager of Packaging, Product Innovation & Compliance NSF Canada
Carol Zweep has been at the NSF Canada (formerly Guelph Food Technology Centre) since October 2002. She leads the Product and Process Innovation group as well as the Food and Label Compliance departments. Carol has delivered courses, judged competitions and written trade magazine articles on packaging.
Prior to joining NSF International, Carol worked at Amcor Rigid Plastics for sixteen years in various roles ranging from managing a quality department, working in research and development to building the corporate technical center. Carol has a Bachelor of Science degree in Biochemistry from Queens University and a Master of Science degree from McMaster University. Carol is also a Lifetime Certified Packaging Professional (CPP) from the Institute of Packaging Professionals (IoPP).